Googleã¯å
ãããåç€Ÿã®æ€çŽ¢ãšã³ãžã³ã®ã¢ã«ãŽãªãºã ã®æŽæ°ãéå§ãããæç§°"ãžã£ã¬ãŒ"ãã®æŽæ°ããã°ã©ã ã¯ãGoogleã«ã¯ããŒãžã©ã³ã¯ã®äºå®ã§ã¯ãã«ãã¯ã¹ãç¹å®ã®èŠå ã«éã¿ãäžããæ¹æ³ã§ãéèŠãªå€æŽã®çµæã«ããŠããŸãããã®ãããããGoogleã®æ€çŽ¢çµæã«åçãªå€åãããŠããã Googleã¯ãäžéšããããã ãã«ã¯ããµãŒãã£ãŒã®çµéšãæå€§éã«ããããé©åãªæ€çŽ¢ãšã³ãžã³ã®çµæãäžãããšäž»åŒµããŠããã
以äžã®æ°é±éåŸã«æŽæ°ãå®è£
ãããŠãããã€ãã®ãµã€ãã§ã¯ãäžéšã®ã¹ããŒã¹ã«é
眮ãããŠããªããçªç¶ã©ã³ãã³ã°ã§é£ãã§ããããã€ãã®ãã®ã¯ãé«ã¯ã以åã¯ã©ã³ãã³ã°ã®å€åãçºèŠããäœã«ã©ã³ã¯ã€ã³ãããŠããã®ã¯ã
ã©ã®ãããªæŽæ°ããã°ã©ã ã«ã€ããŠã®ã§ããïŒãããŠãã©ã®ãããªå€æŽãGoogleã®ã·ã¹ãã ã«å°å
¥ãããŠããïŒ
å€ããµã€ãã®æ€çŽ¢çµæã«ããããã³ã¹åç
§ããŠãã ãã
3ã€ã®åœ±é¿ãåããå°åã®ãã¡ã€ã³ã®å¹Žéœ¢ãWebãµã€ãã®å±¥æŽã§ãã Googleã¯ããµã€ãã®å¹Žéœ¢ã«ããŒãžã©ã³ã¯ã®èšç®ã«éç¹ã眮ãããšã«æ±ºããŸããããã®1ã€ã®æçœãªåœ±é¿ã¯ãå€ããµã€ãã«çªç¶ããã¹ãŠã®æ€çŽ¢çµæããŒãžã®äžéšã«ã¹ãããã§ã¯ãæ°ãããµã€ãããããç»å ŽããŠããŸãã
ãã®å€æŽã«ãããããã€ãã®çåã广ãããããããå Žåã¯ãå€ããµã€ããããã¯è¯ãã§ããã以åã¯ãããã®åº§ãéå¬ããŠããæ¯èŒçæ°ãããµã€ããããããã£ãšå€ãã®æ
å ±ãããããããã圌ãã¯ãã®åŸãGoogleã誀ã£ãŠããè¯ãå質ã§ãæ°ãããµã€ãã«å¯ŸããåèŠãæã£ãŠããŸãããããã©ã«ãã§ã¯ãå€ããµã€ãã§ã¯ãã»ãšãã©ç¡æå³ãªãã®ã«ãªãããŸãã¯é¢é£æ
å ±ã¯ããŠã§ãæ€çŽ¢ãŠãŒã¶ãŒã«åœ¹ç«ã€æ
å ±ã®ããã®åœŒã®æ¢æ±ã®å€ãæ
å ±ããããŸãã
ããžãã£ãã§ãå€ããµã€ãã§ã¯ãããéã¿ã ãã§ã©ã³ã¯ãåŸãããã«è€æ°ã®ãã¡ã€ã³ãç«ã¡äžããé»ãåžœåãã¯ããã¯ã®æå¶ã«çµæããŠããŸãã
Googleã®åèšç®å€ãžã®ãªã³ã¯
ãŸããGoogleã§ã¯ã©ã®ããã«ãªã³ã¯ããã¯ããå€ããŸãã¯ãªã³ã¯ãäžããã«å€æŽãå ããŠãããããµã€ãããã€ã³ãããŸãã以åãGoogleã¯åã«ãªã³ã¯ã®æ°ãããªãã®ãµã€ãã«ãã€ã³ãïŒéã«æ²¿ã£ãŠæ¯æŽã®æç¥šãªã©ïŒã䜿çšããŠãããŒãžã®ã©ã³ãã³ã°ãæ§ãã§æ²»çãèšç®ããŸãããã®ã¢ããããŒãã§ã¯ãçŸåšGoogleã®ãªã³ã¯ã幎霢ã«å¿ããŠéã¿ãæ§ã
ã«é
眮ããŠããŸããæ°ãããªã³ã¯ã¯ãåã«ã¯ããªãé·ãéã®ãååšããŠãããªã³ã¯ã«æ¯ã¹ãŠäœãå€ãæã¡ãŸãã Googleã®æ¹æ³ã§ã¯ããªã³ã¯æã®æéåŸã«ã¯äœéãå¢ãããéå§ããã®ã¢ã«ãŽãªãºã ã調æŽããŠããã
ãã®æŽæ°ããã°ã©ã ã¯ããªãŸãŒãã®ã€ã³ããŠã³ããªã³ã¯ãæ§ç¯ããããã®è³Œå
¥ãªã³ã¯ã«ãããã®ãŠã§ããã¹ã¿ãŒã®åœ±é¿ãåããŠããŸãããã¯ãããããã®ã¡ãœããã®ãããä»»æã®æ°ãããªã³ã¯ãµã€ãã«ã¯ãŸã ããã€ãã®æéåã«ãèãããµã€ãã®ã©ã³ãã³ã°ã«åœ±é¿ãäžããããã€ãã®ééãæ§ç¯ããããšããããæçš¿è¿
éã«ã©ã³ã¯ãåŸãããã«äŸåããããšãã§ããŸãã
ãã®éèŠæ§ããŒãžã©ã³ã¯å€±ãããŒã
ææ°ã®æŽæ°ã©ã³ãã³ã°ã®èšç®ã§ã¯ãPRå€ãäœãã®éèŠæ§ãçµæã«ããŠããŸãã Googleã¯ã©ããããã®é«åºå ±å€ã¯ããã¹ãŠã®Webãµã€ããšã®é¢é£æ§ãšæ€çŽ¢ã¯ãšãªã®éèŠæ§ã«é¢é£ããã§ã¯ãªãããšã宿ããŠããŸããåºå ±ããã¹ãŠã®åŸã«ã¯ãã©ã®ããã«ãµã€ãã«ææãããŠã«ãã£ãŠæ±ºå®ãããéèŠãªå åã®ãµã€ãäžç·ã«ããã¯ãªã³ã¯ã®æ°ã«ãã£ãŠã¯ããµã€ãã®ç޹ä»ããšã«é¢é£ããŠèšç®ãããŸãããªããªãããããã®ãªã³ã¯ã¯ãïŒãããŠïŒãã®ãµã€ãã«éèŠãªé¢ä¿ãšã¿ãªãããŠãããµã€ãããæ¥ãŠããé«å質ã®ãªã³ã¯ãåç
§ãããŠããèšç®ã«éãééãéã¶ã
ããŒãžã©ã³ã¯ã®æ§ã
ãªäººæš©äŸµå®³ã®äžã«ããã€ãã®SEOã®å°éå®¶ã«ãã£ãŠäœ¿çšé»ã®åžœåãã¯ããã¯ã人çºçã«åºå ±ã®å€ã®ãµã€ããèšããŸããããã«ãªã£ããäžæ¹ãé«åºå ±ã®ããŒãžãæ€çŽ¢çµæã«ãå®éã®ã©ã³ãã³ã°ã¯ã人çºçã«å°ã圹ç«ã€ããš é«åºå ±ãµã€ããäžåºŠã«ãã°ããã®éã®ãªã³ã¯ãã ãŸãåãããšãã§ããŸããŠã§ããã¹ã¿ãŒè²·ãããããããªã³ã¯ã賌å
¥ããã
ããã¯ããŠã§ããã¹ã¿ãŒåãã®é«PRãµã€ãããèªåã®ãµã€ããžã®ãªã³ã¯ãæ²èŒããæš©å©ã賌å
¥åºå ±è²·ãã®å®è·µã«é¢é£ããŠããããã®ãããªè¡çºã¯ãSEOã³ãã¥ããã£ã§ã¯ããµã€ãã®é«PRãµã€ãã«ãªã³ã¯ãããé·æç信念ãå®è¡ããŠããäžããããã®ãµã€ãã®PRå€ãååŸããŸãçããŠããããããã£ãŠããŠã§ããã¹ã¿ãŒããã®ç®çã®ããã®é«åºå ±ãµã€ãããã®ãªã³ã¯ã賌å
¥ãããããã®ç·Žç¿ããã®æå¹æ§ã倱ãããã¢ã«ãŽãªãºã ã«å¹Žéœ¢ã®é
å»¶ã«å ããŠããŸãã
ã¯ãªãããšããæ¶æž¬ãããã®ãããªãã¯ã¹ããŒãã¡ã³ãã«ãã£ãŠèšŒæãããããšã¯ãªããããŒãžã©ã³ã¯ã®ä¿¡é Œã©ã³ã¯ã䌌ããããªã¢ã«ãŽãªãºã ã¯ãGoogleã®ã©ã€ãã«ã®ã€ããŒã«ãã䜿çšããã眮æãããŸããããŠããããŸããGoogleã¯ä¿¡é Œã©ã³ã¯ã¯ç¡é¢ä¿ã ãšå€æããå¯èœæ§ããããŸãèšãããŠããŸãã以æ¥ããã䌌ãŠããããã»ãšãã©ã®äººã¯ããã®ã»ãšãã©ãèŠã€ãããšãGoogleã¯ãç¬èªã®ããŒãžã©ã³ã¯ã®ã¢ã«ãŽãªãºã ãšããŠãäžé©åãšã¯ãç· çµããŠããããšãã§ããŸãã